Elizabeth
Arden, Inc., a global prestige beauty products company launched its full range
of skincare, and foundation products in Nigeria on the 21st of March
2015 at Talindo Steak House, Victoria Island. The products are available
exclusively at selected Montaigne Place outlets.
The media
exclusive event, which took place in a warm and relaxed atmosphere, had editors,
bloggers, writers, columnists, contributors and on-air personalities in
attendance.
Guests
at the event included: Alali Hart, Adesuwa Onyenokwe, Tewa Onasanya, Onah
Nwachukwu, Latasha Ngwube, Noble Igwe, Funke Babs-Kufeji, Konye Nwabogor, Yemisi Odusanya (Sisi Yemmie), Eku Edewor, Ono
Bello, Anthonia Soares, Jennifer Obiuwevbi, Elizabeth Awoliyi, Akudo Agbenowe, Tokyo
James, Godson Ukaegbu, Ozinna Anumudu, Denola Adepetu, Zainab Balogun, Ezinne
Alfa, Pepper Okwesa, Vivianne Chidueme, Stella-Marris Ikelionwu, Titi Oyinsan,
Adekelu Ajadi, Oluwayemisi Seriki Dada, Omobola Bolaji and many more.
Adeola
Ariyo, the Brand Ambassador for Elizabeth Arden in Africa, was present at the
event. She gave a brilliant speech about the history of the brand and expressed
her excitement about its entry into the Nigerian market “When I heard that
Nigeria was one of the African countries Elizabeth Arden was launching in, I
got very excited”.
“Not
only is Nigeria my home country, and therefore very close to my heart but it is
also a country where women are empowered and driven. And these are values that
are core to the Elizabeth Arden brand” she adds.
The
media guests were given a presentation on Elizabeth Arden’s skincare range which
includes product lines for every need: PREVAGE® (Environmental Protection),
Ceramide (Youth Restoring), Skin Illuminating (Skin Brightening Solutions),
Visible Difference (Healthy Skin Essentials) and the Eight Hour (Miracle
Moisturizers).
The
extensive selection of Elizabeth Arden foundation ranges and shades was also
revealed, with the opportunity to sample the products.
According
to Corne Nel, Managing Director of Elizabeth Arden in Africa, Nigerian women
are driven, talented, entrepreneurial and of course beautiful. “These are all
aspects that represent the Elizabeth Arden woman.” He remarks. “At Elizabeth
Arden we are committed to our brand’s founding principle that “To be beautiful
is the birthright of every woman” and we are excited to invite Nigerian consumers
to experience the full Elizabeth Arden offering”.
More pictures after the break