Tyra and Demand Studios created a site geared towards those girls who don’t fit into your traditional definitions of fashion. In a welcome message on the site Tyra wrote:
“Beauty is not one size, one shade, one style, one color – YOU are beauty and typeF.com is the beginning of a movement that starts with and for YOU. It’s a destination that continues my mission to expand the definition of beauty. My goal is for typeF to be THE place where you will find your ultimate style confidence created for you, with you and by others like you.”
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