Why do Women Wear Makeup????

We all understand the whole concept of makeup, but why exactly do women go thru the stress of stocking up makeup products upon products and applying this many products on our faces?

I have heard so many taglines for makeup, for example, some people say makeup is a lie, some even go as far as saying makeup artist would not go to heaven(simple because they see huge transformations) and so on...but we just need to understand that makeup would only do what you want it to do for you. Apply too much and you look so unlike you, apply moderately and you get to enhance you......

There are a number of reasons women choose to wear makeup. One of the top reasons being to enhance your natural beauty and be more alluring. Here are more reasons:

• Women wear makeup to make them more confident. Your face is usually the first thing anyone sees when you walk into a place, and a well made up face brings along this glow that radiates confidence and often makes the woman feel ready to face the world. Don't get me wrong, a woman can be confident without makeup as well, the makeup only serves as a booster to her natural confidence.
• Women wear makeup to cover up something e.g. blemishes, dark spots, scars, visible pores or brighten up a dull looking face.
• Some women wear makeup to appear youthful. Using makeup to hide lines, wrinkles and age spots and in the end giving her a more youthful glow. This technically does not make a 70+ woman look 18+, but it just gives the face a graceful younger look. And in reverse, we have younger women even teenagers trying to look older or should I say matured.

So why do you wear makeup, please share your thoughts on this........

Applying Makeup While Driving....

Hi Everyone,

So the other day, I was in traffic and I saw this lady in the car next to mine, trying to apply eyeliner under her eyes. As the traffic moved she was so engrossed in what she was doing that she did not notice until the cars behind her blasted their horns full force.

So how many of us are guilty of this? We rush out early in the morning to bit traffic on our way to work, once you stop at a traffic point, you quickly rush to draw one of your brows. Then the red light stops you and you rush to do the other brows and dab a bit of powder and liptsick on.

The truth is, it does not work for me. I like to do my makeup comfortably without pressure, and if I don't have the time to do it, I just use lip gloss and I am good to go. With the rough roads and per second traffic stops, how would you be able to get the eyebrow looking good? I just wonder.

In another sense, it is not safe. the lady I saw probably had her feet on the brakes, what if she unconsciously released them, guess what would have happend(you don jam my car...oyibo repete). What I am trying to say is, let try be to safe out there, lets not make life costing mistakes all in the name of trying to look good.

NYX Matte Finish Setting Spray vs MAC Fix+ - Review

Hi everyone,

Here is my review of NYX Matte Finish Setting Spray and MAC Fix+. I just recently bought the 2 products. I actually was going to buy the ELF setting spray and I ended up mistakenly buying the NYX Spray instead. The bottles kinda look alike....lol.

So after hearing so much about this particular setting spray, I decided to indulge myself and see if it really did what they say does. Some of you might not know what MAC Fix + is, so let me explain, it's a vitamin and mineral spray that you spritz or should I say spray on your face to make your makeup look extra flawless and last longer. 

So here is basically what it does:

• An aqua-spritz of vitamin and minerals, infused with a blend of green tea, chamomile, cucumber, topped off with the fresh, natural, energizing scent of Sugi.
• Gives radiance, finishes makeup. When you spray it on, your pores drinks it up.
• You can spritz it on a brush to pick up pigments or glitters
• The nozzle's design makes the product come out in a fine mist and it also has a locking mechanism(which I like), making it very practical for travelling and storage in your box.
• To spray, you hold the bottle 20-25 cm away from your face and spray  about 3 times, I say 3 times so that you can get all the angles of your dolled up face- once directly from the front, and twice from the sides of my face. I prefer using it when I am done doing all of my makeup, but I have read in some places where you can also spray some on after your foundation and powder application or even as a primer before moving on to the rest of your makeup.
• It gave me the matte finish I needed and kept my makeup for about 3-4hours. But when you consider the heat in this parts, then you would understand why I said 3-4hours.
• It's quite pricey compared to ELF  and NYX,

After I invested in Fix+, I decided I wanted to get another spray and I stumbled on this. I set out to buy ELF but I honestly cannot say how I ended up with NYX. I love their Matte Lipsticks and Jumbo pencils and so I decided it wasn't such a bad buy after all.

• The NYX setting spray comes in two types, a matte and a dewy finish. 
• The main ingredient is aqua. 
• Doesn't irritate my skin.
• Not expensive at all, compared to Fix+
• Small size packaging so it comes in handy in your makeup purse.
• It gives a nice matte finish, but for me it doesn't last long. But it worked well on my T-zone which can be quite oily.
• It doesn't spray that evenly, there were droplet after spraying, but it does dry fast.

Overall, these are both nice mists, but in my opinion, they won't prolong your makeup, and they wont remove it as well. If I had to pick which to buy again, I would go for MAC instead, cause it lasted longer for me than NYX. 

Overall, these are both just nice refreshing mists that won’t prolong your makeup(wish it did though, but I have come to the realisation no product would), but neither will they remove it.

xoxo

Makeup Inspiration

Hi Everyone,

I am my own biggest marketing tool. I know the history of the business and I might aswell capitalize on it....

So which lip color do you like best?

Elizabeth Arden launches its full range of Skincare and Foundation products in Nigeria

Elizabeth Arden, Inc., a global prestige beauty products company launched its full range of skincare, and foundation products in Nigeria on the 21^st of March 2015 at Talindo Steak House, Victoria Island. The products are available exclusively at selected Montaigne Place outlets.

The media exclusive event, which took place in a warm and relaxed atmosphere, had editors, bloggers, writers, columnists, contributors and on-air personalities in attendance.

Guests at the event included: Alali Hart, Adesuwa Onyenokwe, Tewa Onasanya, Onah Nwachukwu, Latasha Ngwube, Noble Igwe, Funke Babs-Kufeji, Konye Nwabogor,  Yemisi Odusanya (Sisi Yemmie), Eku Edewor, Ono Bello, Anthonia Soares, Jennifer Obiuwevbi, Elizabeth Awoliyi, Akudo Agbenowe, Tokyo James, Godson Ukaegbu, Ozinna Anumudu, Denola Adepetu, Zainab Balogun, Ezinne Alfa, Pepper Okwesa, Vivianne Chidueme, Stella-Marris Ikelionwu, Titi Oyinsan, Adekelu Ajadi, Oluwayemisi Seriki Dada, Omobola Bolaji and many more.

Adeola Ariyo, the Brand Ambassador for Elizabeth Arden in Africa, was present at the event. She gave a brilliant speech about the history of the brand and expressed her excitement about its entry into the Nigerian market “When I heard that Nigeria was one of the African countries Elizabeth Arden was launching in, I got very excited”.

“Not only is Nigeria my home country, and therefore very close to my heart but it is also a country where women are empowered and driven. And these are values that are core to the Elizabeth Arden brand” she adds.

The media guests were given a presentation on Elizabeth Arden’s skincare range which includes product lines for every need: PREVAGE® (Environmental Protection), Ceramide (Youth Restoring), Skin Illuminating (Skin Brightening Solutions), Visible Difference (Healthy Skin Essentials) and the Eight Hour (Miracle Moisturizers).

The extensive selection of Elizabeth Arden foundation ranges and shades was also revealed, with the opportunity to sample the products.

According to Corne Nel, Managing Director of Elizabeth Arden in Africa, Nigerian women are driven, talented, entrepreneurial and of course beautiful. “These are all aspects that represent the Elizabeth Arden woman.” He remarks. “At Elizabeth Arden we are committed to our brand’s founding principle that “To be beautiful is the birthright of every woman” and we are excited to invite Nigerian consumers to experience the full Elizabeth Arden offering”. 

 More pictures after the break

Adeola Ariyo - Elizabeth Arden's 1st African Ambassador

Global prestige beauty company, Elizabeth Arden Inc., is proud to announce Adeola Ariyo (28) as a model and Brand Ambassador for Visible Difference, Skin Illuminating and Flawless Finish Perfectly Nude Make Up SPF15 brands across Africa, starting February 2014.

The decision to add a new Brand Ambassador to Elizabeth Arden in Africa comes as the brand begins its expansion into the continent. “Expanding into Africa is an exciting venture for our brand. It is an opportunity to really celebrate African beauty” comments Corne Nel, Managing Director of Elizabeth Arden in Africa.

Adeola succeeds Lerato Moloi who previously represented Elizabeth Arden as South African brand ambassador for the brand. Lerato will act as a mentor to Adeola in her new role.

 “Elizabeth Arden is committed to the belief that ‘To be beautiful is the birthright of every woman’. As a company we want to celebrate each woman’s unique beauty through individuality, diversity and original expressions of beauty” remarks Corne Nel.  “Adeola has all of these qualities and as a prestige beauty brand we wanted to choose a spokesperson that African women could identify with” he adds.

Born in Lagos, Nigeria to a Ghanaian mother and Nigerian father, Adeola’s modeling career began at the age of 13 in London. Since then she has graced the runways of some of the world’s most prestigious Fashion shows including London Fashion Week, Arise Fashion Week in Lagos, Johannesburg Fashion Week and Cape Town Fashion Week.

Adeola participated in the continental model search Face of Africa in 2005, where she was part of the top 5 finalists. In South Africa, where she now resides, Adeola has been featured in many of the country’s top magazines including Marie Claire, Elle Magazine, True Love and Glamour Magazine.

“Being chosen as an Elizabeth Arden Brand Ambassador in Africa is an incredible honour.” says Adeola. “Elizabeth Arden herself was an entrepreneur, women’s advocate and a champion for holistic beauty, inspiring women all over the world. I am proud to be associated with a brand that embodies such important values”.

*********

Amd guess what people, she was in town today for the official launch of Elizabeth Arden in Nigeria. It took place at Talindos Steak House and was graced by all the notable media and blogger personalities, Watch out for pictures of the launch. 

Elizabeth Arden Counters Open in Nigeria

Elizabeth Arden, Inc.expands in the Nigerian market with full lines of skincare, colour and fragrance products

Global prestige beauty company, Elizabeth Arden, Inc., announces the introduction of full-line counters in Lagos and Enugu, Nigeria.
The counters are located in the prestigious Montaigne Place Outlets:
• Montaigne Place, Ikeja City Mall, Lagos
• Montaigne Place, MMA2 Domestic Airport Airside 2 , Lagos
• Montaigne Place, Polo Park Mall Enugu
Dedicated to providing excellent consumer experience and high quality beauty products to consumers all over the world, Elizabeth Arden grows its presence in the Nigerian market with a full range of its prestige skincare, colour cosmetics and fragrance products.
CorneNel, Managing Director of Elizabeth Arden in Africa comments “We are very excited to expand our business in Nigeria and to give Nigerian consumers the opportunity to experience the full Elizabeth Arden brand”.
“Elizabeth Arden fragrances have been very successful in the market and we are honoured to grow our brand in such a dynamic and unique market with a full range of prestige skincare and colour cosmetics products that speak to Nigerian women’s beauty needs” he adds.
Miss Elizabeth Arden herself said “To be beautiful is the birthright of every woman”. Expanding the brand into African countries is just one of the many ways that Elizabeth Arden is making beauty accessible to all women.
Come in – the door is open.
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Note to the Editor:
Montaigne Place, Ikeja City Mall
Address: Ikeja City Mall, Shop L033, ObafemiAwolowo Road, Alausa, Ikeja, Lagos
Telephone: 0708 068 0133

Montaigne Place, MMA2 Domestic Airport Airside 2
Address: Shop 36, New Murtala Mohammed, Local Airport, Lagos
Telephone: 07046473099

Montaigne Place, Polo Park Mall
Address: Shop G39&G40, Polo Park Mall, GRA, Enugu
Telephone: 0704 533 4519