On Friday 4th May 2012, Vogue Italia and Yoox.com‘s project - Discovered in Africa by Vogue Italia exclusively on Yoox.com, was brought to life and declared open for everyone to shop for beautiful collections by going directly to Yoox.com.
Italian online fashion retail store – Yoox.com and Vogue Italia have managed to raise awareness of young talents including LDA, who might otherwise have remained unknown to the international retail market by providing this unique business opportunity.The combined project of Vogue Italia and Yoox.com - Discovered in Africa by Vogue Italia exclusively on Yoox.com will be featured in the May Edition of Vogue. Federico Marchetti (Founder/CEO, Yoox Group) said
“It’s a great project, because we have a great person supervising it (Franca Sozzani). Our costumers will be very much in love with some of the designers creations, because they are simply fantastic”
LDA creates pieces that are unique in style and combines pattern, print, exquisite and even traditional fabrics to produce day wear, evening wear, gowns and cocktail dresses that bridge time and make the label successful. The brand has been featured in various African and international media including Vogue Black, ARISE Magazine, Daily Mail, Essence.com, WWD.com, ITN News, NTN24.com, ABCNews.com, Reuters UK and Centric/BET.
Source: Bellanaija
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